Videography is the process of capturing moving pictures/images on electronic media such as streaming media, videotape, hard disk, or solid state storage. Whether it is amateur or professional videography, the concept applies to and includes the methods of electronic production and post production. Videography is the equivalent of cinematography; the element that differentiates between the two is that in videography the recoding media is electronic while in cinematography a film stock is used.
The term is a combination of the Latin word ‘video’, which means ‘I see’ or ‘I apprehend’ and the Greek suffix ‘graphy’, which means ‘to write’. Anyway the advent of digital imaging towards the end of the 20th century has minimized the difference between videography and cinematography.
Both the amateur and professional videography market have grown to include distribution together with production. Market segmentation was the result, based on the application: broadcast video, event video, corporate video and others. Plus the advent of the Internet has contributed to this expansion of videography beyond the processes of shooting videos with a regular camera.
Thus, when depicting professional videography there are several categories to identify with distinctions between web streaming, digital animation, slide shows, gaming, remote sensing, video blogging, vector and bitmap based assets production, spatial imaging and so on. With the conquests in the fields of computers and the world wide web on the one hand and that of videography technologies on the other, videographers can now create their assets on the computer without involving image devices at all. All they can use in the process includes software-driven solutions.
Professional videography requires more than the simple camera operation, since visual design and production are equally part of the job. Professional videography in particular, can thus compile video releases or music videos, like in filmography and discography.
In professional videography the specialist spends many hours documenting on the event s/he is going to put on video. After that, the cutting of some scenes and the application of the music background that create the smoothing flowing video story take some more hours of work. Professional videographycan thus be defined as the art of capturing certain moments in time.
The process requires vision and inspiration along with hard work and commitment. Technical knowledge as well as high tech equipment are also necessary to produce the best quality video. Professional videography may thus start like any other profession with film school graduation or like a hobby by filming family and friends’ events.
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